Hello and thank you for discovering my brand! My name is April and I am the founder of Oxbloode. We launched on the most exciting holiday of the year—Halloween 2018!

My long-term relationship with lip color dates back over two decades ago. As a young girl in the ’90s, I found excitement rummaging through my mom’s lipstick and developed an affinity for collecting tinted flavored lip balm. It evolved into a lip gloss obsession during my teen years which transitioned into crème lipstick as my tastes matured. Matte liquid lipstick has been my favorite makeup essential for quite some time. I love everything about it: the application, the texture, the ability to stay on for many hours—it’s brilliant! The fascinating thing about lip color is its capacity to transform your look in a matter of seconds, giving you the power to emanate a variety of moods, both warm and dark.

I am so grateful to share with all of you my brand, OXBLOODE—a dream project that has been fulfilled from start to finish. I know you will enjoy these little tubes of happiness!